When it comes to a lot of products in the market now a days everything has to do with marketing. If you have the money to market something or the connections to push a product you will do good. I mean the product has to be decent and that’s it. It doesn’t need to be anything out of this world. For example, we dove into the protein cookie market and found out that we were right on with our analysis. For example, ask yourself which protein cookie to you is the most popular? Which one is the one you see the most? Unless you work at a nutrition shop, probably the one you see the most, is the Lenny and Larry’s Cookie. Well we asked a few of our friends and they all said Lenny and Larry’s. I think most would agree.
So, we took a look further into this protein cookie (Lenny and Larry’s) to find out what all the rave was about. We tried it (Lenny and Larry’s) and it was good, we pretty much tried all flavors, and they are good. But after looking at the nutrition facts, we noticed the calories are a little on the high side. Well I mean for it being a cookie it is not too bad. Most cookies are high in sugar, fats and calories.
But, if its supposedly a healthy cookie or a healthier cookie it should do a little better. I mean, it seems like they pretty much sacrificed some of the taste of a regular cookie to add some protein; to make the cookie high in protein. But they didn’t really do to much on the calories end; to fix the calories.
So, we went out and tried the Quest Cookie not really knowing much about it. Since there is really not much marketing behind it compared to Lenny and Larry’s, but that was the next cookie that was readily available. It is nowhere near as available or as popular as Lenny and Larry’s, but we saw it at a couple places. We tried all the flavors of the Quest cookie and let me tell you based on taste it is right there with Lenny and Larry’s.
To us the Quest Protein Cookie tastes better and to the ten people or so we gave to try it, they say it tastes better than the Lenny and Larry’s Protein Cookie. But since it is a close comparison and a lot of times taste is influenced by popularity, we will leave that up for you guys to try and debate.
Comparing Nutrition Facts
Lenny and Larry’s Cookie
As you could see the Lenny and Larry cookies nutrition facts are based on half a cookie, so you have to double those numbers. Also, as you could see the Quest Protein Cookie has less than 1 gram of sugar where as Lenny and Larry’s has 24 grams of sugar. The Quest Cookie has 15 grams of protein and Lenny and Larry’s has 16 grams of protein. Yeah, Lenny and Larry’s has the advantage by one gram of protein but look at the calories for that one more gram of protein. That’s a big sacrifice. Those are the two most important facts on this label, the Protein content and the calories.
Yes, the carbs too are a bit important but at the end of the day its all about the total calories and doesn’t matter where they are coming from, calories are calories. They turn into fat if there is to much of them either way. So, as you could see there is a difference of 150 calories between the two cookies that is huge and they have about the same amount of protein which is there main goal, to provide you protein. So, with the Quest Protein cookie you’re getting the same taste maybe a bit better taste plus way less calories, and about the same amount of protein, you can’t beat that.
Other Protein Cookies
For the sake of this post we concentrated heavily on these two cookies since they are the most popular in grocery stores, and gyms etc. But there is a lot more protein cookies out in the market, not many in grocery stores. But if you go to a nutrition shop, I’m sure you’ll see a bunch of different varieties. For example, the Munk Pack Protein cookie and the Performix Protein cookies seem promising. The Munk pack is a vegan cookie with a good amount of protein and the Performix has a good amount of protein also with about 330 calories total not bad at all. We haven’t tasted either one of those but just something to consider. Look into thse if you come across them.
Just because a product is very popular does not mean it is the best product, for that niche or that category of product. Marketing is everything. Yeah, we know that Lenny and Larry’s has come out with some variations of their cookies like the plant-based one, but there most popular one is the regular cookie compared here. I don’t think many people know that they came out with a plant -based cookie.
So, yeah marketing budget, resources etc. has a lot to do with how popular a product becomes, a lot of the times it does not necessarily mean it is the best product in the market. The Quest Protein Cookie is the best cookie out of these two for us and we will choose it every-time over Lenny and Larry’s. Don’t put on Blinkers (blinders) like horses do, do your own research. Take the time to look at the nutrition facts and don’t be afraid to make the unpopular decision. Do your own analysis.
Thank you for reading, check out the info-graphic below. We carry both of these protein cookies in our vending machines and we’ll carry any protein cookies you request. Give us a call if you would like one of our vending machines at your location.